123 Professor Kemfert what role are German SMEs playing in the energy revolution A big one SMEs in particular represent a main stay of the energy revolution as suppliers and for renewable energy in the area of energy ef ficiency technologies and increasingly sustain able mobility as well An enormous amount is being invested in all aspects of energy transition which in turn is leading to economic value cre ation and new jobs The SME sector is playing a key role in the success of the energy revolution What are the key levers in a company Decisions regarding investments in future mar kets are important levers The more back ward looking a company is the fewer economic opportunities are taken up For example com petitiveness increases the more energy efficient a company is in other words the less ener gy has to be used so energy savings are con sistently pursued Investment in energy sav ing projects creates competitive advantages Is there a risk of competitive disadvantages if a company focuses consistently on renewable energy There is no risk of competitive disadvantag es Nowadays green energy is often actual ly cheaper than conventional energy and there is further potential for cost reductions Compa nies that consistently focus on renewable ener gy and energy saving will enjoy enormous com petitive advantages today and in the future Prof Claudia Kemfert Germany s best known female economics professor energy economist A cup of tea with 0 2 0 4 1 0 1 2 1 02 2012 0 92 2013 0 70 2014 0 61 2015 0 6 0 8 Energy consumption kWh per kg of roasted coffee Energy data Gronau Nature 2012 2013 2014 2015 Finished goods in kg 3 166 000 3 442 000 3 634 000 4 400 873 Green energy kWh 516 696 663 310 762 507 728 844 Natural gas consumption kWh 2 716 850 2 497 974 1 786 070 1 964 733 Total energy consumption kWh 3 233 546 3 161 284 2 548 577 2 693 577 Energy consumption in kWh per kg 1 02 0 92 0 70 0 61

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