174 Core brand values 3 Tools 6 2 People Description Establish brand rules in all departments Target date None Location Diepholz Assessment Each new employee receives systematic brand rule training with the aid of a brand card 8 Objectives 5th area of activity Overarching aspects of sustainability Brand ambassadors 3 Tools Description Create a brand ambassador group with representatives from all company departments to monitor all internal processes etc Target date None Location Diepholz Assessment Discontinued after the test phase as too much additional work involved for employees Position of brand custodian created instead Indicator systems 3 Tools Description Participate in the development of specific indicator systems for the organic sector e g BNN Target date None Location Diepholz Assessment Various participations during the reporting period BNN indicator system successfully developed EMAS 6 1 Nature 3 Tools Description Extend environmental management to the entire Pure Taste Group including the introduction of EMAS and ISO 14001 in Niehoffs Kaffeerösterei GmbH Target date 31 12 2015 Location Gronau Assessment Achieved Product development process 3 Tools Description Add systematic involvement of environmental and sustainability management to the product development process Target date 30 06 2015 Location Diepholz Gronau Assessment Implemented Involvement in feasibility analysis and in drawing up requirements with respect to the product to be developed Increased sales volume 2 Company 6 1 Nature Description Annual increase in the sales volume of at least 8 to increase the proportion of ecologically managed agricultural farmland Target date Annual Location Diepholz Gronau Assessment Will not be pursued further as a sustainability objective

Vorschau Sustainability Report 2016 Seite 180
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