56 4 Finest organic quality Purity principle No ifs No buts No artificial aromas Since 1979 we ve worked according to our purity principle It doesn t matter whether we re talking about coffee tea or spices flavourings additives and aromas always get the thumbs down from us And we don t have to spend much time searching for the reasons why we love the delicious taste of nature Take the tangy flavour of a black tea spring harvest from Darjeeling Or the malty aroma of a nice Assam tea When we think of all the things that have been done to these ex quisite teas in the name of flavour Without giving it a sec ond thought a dose of cherry banana flavouring is blithely mixed in and something special becomes run of the mill Some people get seduced by the test tube creativity of the aroma industry But if the tea s so good why gild the lily We go to a lot of trouble and expense carefully selecting our raw materials That s why we have no need for flavour ings in our teas coffees and spices

Vorschau Sustainability Report 2016 Seite 60
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