34 Lebensbaum stakeholders An overview Lebensbaum has a diversity of stakeholders from a wide range of sectors But they all have one thing in common Whether individuals or entire groups they are real people made of flesh and blood They have homes and offices names and addresses And they all engage with us to a greater or lesser degree The illustration below provides an overview of the sectors they come from 2 Our company Government gencies Politicians Governments Standardisation bodies Sales market Wholesalers Retailers Processors Private label partners Food service industry Procurement market Suppliers Service providers Capital market Insurers Analyst s Auditors Banks Research and academia Universities Schools Education initiatives and associations Competitive environment Industries Professional associations Associations Corporate networks Society the environment Opinion leaders Neighbours Clubs NGOs Media Social Media Radio TV film Print media Online Media Employees School universities Works council Potential employees Labour market Labour unions Consumer Policymakers Research institutes

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