75 Quality has roots Page 86 5 1 High quality work 88 Roasted by experts 89 Coffee from Colombia 90 91 Association approved products 92 Organic We go further 92 Demeter Grab the cow by the horns 93 All that glitters is not gold 94 95 Quality assurance 96 97 Interview with Peter Grosch 98 100 Gone with the wind 101 5 2 Purchasing 102 Fair partnerships 103 Global purchasing of raw materials 103 A not so perfect world 104 105 As near as possible as far as necessary 106 107 Organic hops from Germany 106 Cranberries from Canada 107 Tea coffee spices Across the seven seas 108 The Lebensbaum map of the world 108 109 It s better not to fly 109 Interview with Helmy Abouleish 110 111 Sekem 111 The Lebensbaum tea fields 112 20 years of partnership with Ambootia 113 Responsibility along the supply chain 114 Fair prices 114 Interview with Lilian Anguparu 115 Vanilla A valuable commodity 116 117 Good soil Good climate 118 True cost Paying the actual price 119 Interview mit Volkert Engelsman 120 121 4 Finest organic quality Page 52 4 1 Products 54 Salt free since 1979 55 Seasonings from shakers and tins 55 Purity principle 56 Interview with Marko Seibold 57 Only genuine with 58 Our classics 58 59 Product history 60 61 Rate of innovation 61 Lebensbaum single origin coffees 62 Price transparency A look inside the bag 63 Interview with Nils R Zimmermann 64 65 Green product development 65 More than just a pretty face 66 67 Overview of our products 68 69 4 2 Customers 70 Customer A definition 71 Close to our customers Good acquaintances 71 Interview with the Hirsch family 72 73 We need to talk 74 75 New on the net 76 77 Online shop 78 Interview with Ulrich Walter 79 Der Lebensbaum 79 Consumer service 80 Complaints 81 Food service à la mode 82 Interview with Thorsten Pitt 83 It pays to drink tea 84 40 years of Lebensbaum 85 Contents

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