90 We can offer our customers coffee with a rich complex flavour because we give our cultivation partners the necessary time and support to persevere in producing extraordinary coffees This is the core idea behind our direct sourcing policy And it can be seen clearly in the example of our cultivation partner Cincinnati Coffee Company The affiliated Hacienda Cincinnati lies in the high est coastal mountain range on earth the Sierra Nevada de Santa Marta in northern Colombia On 116 hectares set in the middle of this UNESCO biosphere reserve organic highland coffee is now cultivated in the shade of tall trees The coffee farm was already established at the end of the 19th century but largely lay fallow from 1984 onwards Until the Cincinnati Coffee Company took over the hacienda in 2010 and started rebuilding it with a long term quality strategy in mind Coffee from Colombia 5 Quality has roots

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